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That leaves the company up against established players like and, of course, the way most people prefer to meet a partner: In person.
“We also look at the offline experience as our biggest competitor,” Kang said.
To accomplish that goal, they created a new kind of platform that tailors the dating experience depending on a user’s gender and sexual orientation.
Kang explained that women tend to prefer to have matches curated for them instead of sifting through lots of profiles and that men prefer the opposite, according to research on the industry.
Coffee Meets Bagel was founded a few months later by the Kang sisters: Arum, her twin sister Dawoon and their older sister Soo.The company has hired individual employees in cities scattered across the U.S., but in Seattle, it attracted three new hires fairly quickly.And in heterosexual matches, women must make the first move to start an interaction.The online dating space is crowded, to say the least.